Under the name Event10, Benoît Robert starts in 1999 as a graphic designer for independent music labels. Thus he is evolving in an underground artistic environment that allows him to get a cross-look on the visual communication area, in imposing himself progressively as a whole Art Director. Anti-conformist, his work tries to break with the style effect, the perishable, while refering to the not-established value.
He conceives the art direction and the visual identity of brands and diverse projects related to music, fashion, contemporary art, cinema. His strength lies in his ability to work with artistic and cultural institutions just as well with big advertising companies.
Being always on the look-out for new technics and inspirations, he likes to come closer and converse directly with the artists, so that he can enrich his own graphical and artistic world.